Makeup Tips for Older Women: Looking Fabulous at 50 and Beyond!

“Don’t be afraid. Change is such a beautiful thing”, said the Butterfly.” ~ Sabrina Newby

Hello, beauty Mavens!

As you get older you may start to think that your days of looking beautiful are numbered. Yes, aging happens to us all whether we like it or not. Just because your body is maturing doesn’t mean that you can’t still look just as pretty as you always have. So, you have a few wrinkles or your skin tone isn’t quite as vibrant as it once was. It happens.

Even though aging is inevitable there are steps you can take to ensure that you always look your best, no matter what age or stage of life you are in. I say to hell with the mentality that just because you are older you can no longer be beautiful or glamorous! It’s just not true. 

Here are some great tips and guidelines to follow so that you are looking your most fabulous at 50 and beyond!

I know this subject has been written about over and over again and I am preaching to the choir, but this really is the key to looking and feeling great at any age. So, please just think of this as a gentle reminder. Daily exercise helps increase oxygen in our bloodstream and improve circulation, which in turn greatly benefits your complexion. 

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Apply Moisturizer Every Day –

Properly prepped skin is key to flawless makeup application, so start your morning makeup routine with an excellent facial moisturizer. Look for products with all-natural and organic ingredients that contain nourishing oils that are specifically suited for mature skin, such as pomegranate seed, argan, geranium, and carrot seed. As we age our skin tends to dry out, so keeping it moisturized helps to maintain skin elasticity, which will in turn help to prevent wrinkles. 

Badger Balm Damascus Rose Beauty Balm or Facial Oil

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Very nourishing and moisturizing. Made with completely natural and organic ingredients that will leave your complexion soft, supple and glowing. Cruelty-free.

For more info and to purchase CLICK HERE

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If you prefer something a little lighter then I recommend the facial oil. Antioxidant-rich, certified organic blend of precious plant oils formulated to restore and protect delicate or dry skin. Can be layered under the Beauty Balm for extra moisture. This uplifting floral blend features Damascus Rose essential oils, a concentrated extract of rose blossoms. Clinically tested non-comedogenic.

For more info and to purchase CLICK HERE

Stem Cellular Anti-Wrinkle Moisturizer

The rich, creamy formula moisturizes with a proprietary blend of fruit stem cells and Vitamin C infused into a resveratrol-rich grape formula to reduce the appearance of fine lines and wrinkles. Certified organic, antioxidant-rich ingredients hydrate the skin.
Click HERE to buy

Ecco Bella Age Antidote Day Cream


This best-seller from one of the #1 vegan beauty companies is made with all natural and organic ingredients to moisturize, nourish, and protect your skin from the signs of aging. Full of powerful antioxidants and skin vitamins: Lutein, lycopene, beta-carotene, astaxanthin, CoQ10, Vitamins C & Super Vitamin E. The formula is designed to deliver these nutrients deep into your skin to protect and rejuvenate it from stress, sun, environmental aging, and blemishes.


Green Tea EGCG Protective Cream

This highly nutrient-rich moisturizer fortifies skin with EGCG, the potent antioxidant from green tea, it also softens and protects against environmental damage. Made with organic ingredients. Vegan.

To purchase CLICK HERE

Wear Sunscreen –

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Prevent sun damage and age spots by wearing a minimum of SPF 25 every time you go outside. Nothing ages skin faster than sun damage. Facial sunscreens are formulated specifically for our more delicate facial skin and are usually much lighter than products designed for your body, often come in a tinted option, and wear well alone or under makeup.

Badger Balm SPF 25 Damascus Rose Face Sunscreen

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Lightweight and easy to apply organic formulation can be worn alone or under makeup. Provides excellent UVA/UVB protection with non-nano zinc oxide. Great for all skin types – lab approved non-comedogenic and hypoallergenic. Cruelty-free and safe for coral reefs and other marine ecosystems.

For the latest price on Amazon CLICK HERE

Don’t Forget Your Eye and Neck Area!

The skin around your eyes does not have as many oil glands as the rest of your face, so this is the area that tends to show signs of aging first. A good anti-aging eye contour cream applied daily will help keep you looking fresh and awake. You don’t want crepey, dry, sagging under-eyes do you?

Your neck is another area that can give away your age or makes you look older than you are if neglected. Apply your facial moisturizer to your neck area morning and night to help keep it smooth. Because let’s face it, no one wants to look like this…

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Super Fruit Oil Nourishing Eye Cream

Superfruit oils such as plum, acai, pomegranate, and goji berry contain the highest concentration of nutrients, making them extremely nourishing and moisturizing. Powerful, potent antioxidants and vitamins increase elasticity and lessen the appearance of lines and wrinkles. Organic, vegan and cruelty-free.
To buy now CLICK HERE

Christina Moss Natural Organic Eye Cream

If you are looking for an eye cream to soothe puffiness, reduce bags, and help slow the signs of aging then consider this one from Christina Moss Naturals that is made with high-quality organic and natural ingredients like certified organic aloe vera. This special and unique formulation of natural and organic oils and ingredients is designed to give your skin only the nutrients it needs to help your eyes, and you continue looking beautiful and fresh. Ingredients such as Persian Silk Tree Bark Extract and Red Algae Extract will help to reduce the water retention that leads to bags and dark circles. Plus you’ll be supporting the delicate skin around your eyes with plenty of all-natural and usually much-needed moisturization.

This eye cream is not tested on animals and is made in the USA at their FDA Registered and GMP Certified production facility.

To purchase CLICK HERE

100% Pure Retinol Restorative Neck Cream


A youth revitalizing neck cream formulated with concentrated hydrolyzed red quinoa to increase elasticity for a firmer, more lifted neck. Retinol reduces lines and wrinkles while olive squalane and hyaluronic acid locks in hydration, niacinamide brightens and evens skin tone for supple, smooth skin. Collagen boosting, age corrective cream for a more youthful neck.

To purchase CLICK HERE

Now that we have covered those basics above, let’s get to the fun stuff!

Top Makeup Tips for Women 50 and Above

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Prime Your Skin – 

Primers help to create the perfect canvas. Use on your face, lips, and lids before you apply your other makeup products to help everything go on smoothly, help keep it in place all day, prevent caking, and creasing.

DAB Herb Makeup Organic Primer

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Feed your skin with this high-quality antioxidant-rich facial moisturizer and primer in one. Brightens and tones with vitamin c rich and collagen boosting rosehips, healing, anti-inflammatory, antiseptic, and soothing calendula, horsetail, coconut, and hempseed. Handmade, vegan and cruelty-free.

Click HERE to purchase

PHYTO-PIGMENTS Illuminating Primer 

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Lightweight, primer formulated without silicones. Witch hazel with coconut alkanes in an antioxidant-rich, organic base of botanical juices infused with an age-defying serum that will illuminate skin, smooth away lines & wrinkles and blur imperfections for a flawless complexion and naturally beautiful radiance. Vegan and cruelty-free.

To purchase CLICK HERE

100% Pure Luminous Primer


Light reflective pigments diffuse the look of lines and wrinkles. Makes skin appear more luminous, bright, healthy, and glowing. Infused with red wine resveratrol, vitamins, and antioxidants to shield from free radical damage and environmental toxins.

Click HERE to buy

Stratus Luminous Skin Perfecting Primer

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Begin your minimalist makeup routine with Stratus from Vapour Organic Beauty for a refined and radiant canvas. This complexion-enhancing primer instantly balances skin, to smooth texture and diffuse lines. Available in three shades that go on clear to even and perfect skin tone. Features beauty-boosting botanicals, including Vapour’s proprietary Herbal Enlightenment Complex and Deep Moisture Complex of rich organic Pumpkin and toning Elderberry.

To purchase this item from Amazon CLICK HERE

Switch to Cream-Based Cosmetics –

Powder cosmetics tend to settle into fine lines and enhance wrinkles, especially if your skin is on the drier side. Cream products will help to fill in and diminish the appearance of any lines and wrinkles. Using cream foundations or moisturizing liquid foundations, eyeshadow, and blush will help to give your skin a smooth, even and glowing appearance. CC creams are a wonderful option if you are not into wearing foundation and they often contain SPF.

Root Cosmetics Prime + Conceal Corrector

Quickly conceal any areas such as dark undereye circles or age spots with the 100% Natural Prime + Conceal Cream Corrector from Root Cosmetics. This cream concealer is packed with amazing skin-loving ingredients that leave your skin moisturized and that soften lines and wrinkles, Vitamin E works to heal damaged skin.

To purchase CLICK HERE

RMS Beauty “Un” Cover-Up

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Completely lightweight and hydrating to the skin, this unique formula will reveal more youthful and radiant skin. Minimizes the appearance of pores and rejuvenates the skin. Can be used as a foundation or a light concealer as it visibly melts into the skin while covering imperfections and redness. Provides even coverage for flawless looking skin that will never look heavy or dry. Moisturizes heals and looks like a beautiful second skin. Comes in 7 shades.

To purchase from Amazon CLICK HERE

 100% Pure Fruit Pigmented Cream Foundation

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Cream foundation glides on effortlessly, blends extremely well for medium to full coverage with a nice glow. 100% natural, healthy and nourishing formula colored from fruit, vegetable, and seed pigments for antioxidant protection.

To purchase CLICK HERE



Available in 5 shades, ideal for all skin types and especially beneficial for skin showing the signs of aging including fine lines and wrinkles. This 12-in-1 product has the following benefits –

  • Reduces appearance of fine lines & wrinkles
  • Broad spectrum sun protection
  • Evens skin tone
  • Smoothes uneven texture
  • Creates a radiant, glowing complexion
  • Rich in antioxidants
  • Protects with mineral SPF 30
  • Ultimate moisturizer
  • Skin perfecting color
  • Mineral tinted coverage
  • No chemical sunscreen
  • Non-nano natural sunscreen

Formulated without parabens, petroleum, propylene or butylene glycol, sodium lauryl sulfates, pesticides, phthalates, artificial dyes or synthetic fragrances. Never tested on animals.

To purchase CLICK HERE

Bae Blue Organic Aloe-Based Liquid Foundation

Get a flawless looking complexion with beautiful, healthy coverage from this Organic, Vegan and Natural liquid foundation makeup. The advanced botanical anti-aging formula blots excess oil and balances dry spots while restoring skin to a healthy youthful glow. Nourishing ingredients like organic aloe vera, organic shea butter, and vitamin E smooth out fine lines and leave skin naturally gorgeous. Made in the USA with exactly ZERO harsh chemicals, preservatives, parabens or pore-clogging ingredients.

For the most recent price on Amazon CLICK HERE


Au Naturale Cosmetics Organic Cream Foundation


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Organic creme foundation combines pure pigments and organic oils to give you the nourishing, buildable coverage you want with a weightless, fresh finish. Available in 13 shades. Formulated without gluten, parabens, fillers, animal by-products, synthetic preservatives or toxins, our organic creme foundation is 100% natural, cruelty-free, vegan and made in the USA.

To purchase CLICK HERE

Less is Definitely More

Now is the time to skip the heavy eye makeup, anything with a high amount of frost or glitter, and dark lips. Stick with youthful colors such as pretty pinks, light reds or peaches for lips and cheeks. This will help give you that fresh, youthful glow.

Fill in your lips

A creamy lip liner to help keep your lip color in place. This will prevent feathering and bleeding of color around your lip line and it will help it to last longer.

100% Pure Creamy Long Last Lip Liner

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These all natural creamy pencils are non-waxy and will not feather or bleed. Colored with natural fruit pigments and formulated to be long-lasting. Use alone as all over color to your lips or use as a lip liner to shape lips and to make lipstick last longer. Free from lead, synthetic chemicals, artificial fragrances, and chemical preservatives. Available in 3 shades.

Multi-Tasking Lip + Cheek Products – 

Lip and cheek tints are convenient, they look so fresh, young, and pretty and leave your complexion with a nice glow. Look for products that contain moisturizing ingredients that benefit your skin.

Gabriel Multi Pot

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This is a fabulous 3-in-1 product for the classic modern woman on the go! You can use these on your eyes, lips, and cheeks. The gluten-free multi pot colors add a subtle sun-kissed flush that is easy to blend and buildable.

To purchase from Amazon CLICK HERE

RMS Beauty Lip2Cheek

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The nine lip2cheek colors are the result of over 20 years experience applying makeup to some of the world’s most beautiful faces. Created with nourishing organic ingredients, each unique shade can vary from a sheer to a more densely colored stain. Use on lips and cheeks for a healthy, glowing complexion.

To purchase from Amazon CLICK HERE

100% Pure Fruit Pigmented Lip & Cheek Tint

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100% Natural formula was designed to be used as a cream blush and a lip tint. Pure fruit pigments in a base of skin and lip softening and moisturizing shea and cocoa butter. Highly concentrated with anti-aging vitamins and antioxidants. Available in 6 gorgeous colors.

To Purchase CLICK HERE

Go Lighter On The Eye Makeup – 

Dark colors can look heavy, so use sparingly. Instead, try switching to softer nudes and taupe, these will look beautiful by adding just the right hint of color. Soft blues, plums, silver or gold can look beautiful too if they are not too shimmery. Products with too much frost can enhance lines and wrinkles.

Au Naturale Cosmetics Creme de la Creme Eye Shadows

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These organic creme shadows provide long-lasting color and rich texture without feathering or fading. Can be used as stand-alone shadows or eyeliners. Formulated without gluten, parabens, fillers, animal by-products, synthetic preservatives or toxins, these organic creme eyeshadows are 100% natural, cruelty-free, vegan and made in the USA.

To Purchase click HERE

RMS Beauty Eye Polish

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What makes these different is the veil of sheer metallic hues that gives a glowing, light-reflective finish not seen in traditional eye shadows. Easily blended for a sheer or more intense look. The RMS Beauty eye polishes double as an eye cream to nourish and moisturize the delicate eye area, separating them from commercial eye shadows that can accelerate aging and emphasize fine lines. These shadows are amazing for dry or aging eyes.

To purchase from Amazon CLICK HERE

Phyto-Pigments Cream Shadow Stick 

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For all skin types and for all ages who are looking for sheer, natural-looking or vibrant, eye color. These shadow sticks are very convenient. Apply at home or toss them in your purse and go. Shimmering color packed with plant-derived pigments delivers seamless blendable color for shading lids and outlining eyes. Powered by Juice Beauty’s powerful age-defying serum technology, it reduces the appearance of fine lines and wrinkles and as always these products are formulated without parabens, petroleum, propylene or butylene glycol, sodium lauryl sulfates, pesticides, phthalates, artificial dyes or synthetic fragrances. Juice Beauty’s products are never tested on animals.

To purchase CLICK HERE

Here is an excellent eye makeup tutorial from Tricia Cusden of Look Fabulous Forever.

So, Just to recap –

  • Prep your skin with a moisturizer and sunscreen
  • Prime face, lips, and lids
  • Wear cream based products
  • Choose youthful shades of pink, peach, and red
  • Don’t go too heavy on the eye makeup, shimmer or glitter

So there you have it, proof that you really can look fabulous and natural at any age!


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Lora is a native Californian currently living in the Southeast. She is an artist, designer, blogger and nature lover. Her hobbies include herbalism, cooking, baking, creating DIY aromatherapy recipes, sipping wine and listening to music. She also loves to go hiking and camping.


Lora is a native Californian currently living in the Southeast. She is an artist, designer, blogger and nature lover. Her hobbies include herbalism, cooking, baking, creating DIY aromatherapy recipes, sipping wine and listening to music. She also loves to go hiking and camping.

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1 Comment

  1. Older reader says:

    This is a great article – very well laid out and helpful! Also has great photos!

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